BUILT TO BREAK SOCIAL

Smart strategy. Hands-on execution. Real impact.

We turn paid social into a performance machine. Loud, sharp, and relentlessly optimized, built to break the scroll and drive serious results.

From VC-backed disruptors to global brands, we work across the U.S. and Europe to launch, scale, and rebuild paid media strategies that don’t just show up - they move fast and win.

THE STORY

I’m Chase Fritchle, founder of Breaking Social. With 15 years at the intersection of data, creativity, and performance, I’ve built, scaled, and fixed paid media strategies for startups and global brands alike.

Breaking Social was built to do things differently—leaner, faster, and with strategy that actually performs. No fluff. No bloat. Just sharp execution, constantly refined across creative, audience, and funnel to stay ahead.

I’ve led campaigns through market crashes, product launches, platform pivots, and M&A chaos. I’ve seen what works, what doesn’t, and what breaks under pressure—and I bring all of that to every client.

Launching is easy. Winning is iterative. In today’s automated world, optimization isn’t about toggling bids—it’s about feeding smarter inputs and evolving faster than your competitors.

If it’s not driving real business impact, it’s not worth doing. I only take on work I believe in—and only get paid when it delivers.

I’m not here to blend in. I’m here for breaking social.

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THE MAGIC

Paid Social & Paid Media Strategy

I create and execute high-performance paid media strategies across platforms like Meta, LinkedIn, Google, and TikTok. Every campaign is built to drive measurable results—whether that’s leads, revenue, installs, or brand growth.

End-to-End Execution

From planning to ad creation to performance optimization, I handle it all. I’m not just a strategist—I stay in the trenches, making sure your media spend works harder and smarter.

Who I Work With

I partner with startups and global brands ready to scale. Whether you’re launching something new, entering a competitive market, or looking to shake things up—I've been there and delivered.

Why It Works

I don’t do cookie-cutter. With nearly 15 years in some of the most competitive industries, I bring deep experience, bold thinking, and a results-first mindset. I only take on projects where I can make an impact—and I don’t get paid unless you see real results.

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