Paid Media Experts
Advertising That Breaks Through the Noise
About
I started Breaking Social with a simple belief: there’s a better way to approach social media advertising. One that’s efficient, personalized, and aligns with your goals. I don’t see myself as an agency, but as a partner invested in your success in advertising. With over 15 years of experience, I’ve had the privilege of working with all kinds of businesses, from buzzing startups to global brands, helping them achieve standout results.
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My work knows no borders. After spending 10 years in Europe and now being based in NYC, I’ve had the privilege of working with clients around the world. This international experience enables me to craft effective advertising strategies that connect with diverse audiences. No matter your brand’s destination, I’m here to guide you every step of the way.
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What fuels me is diving into the data, fine-tuning campaigns, and seeing those efforts translate into real growth. I’m all about digging deep, refining strategies, and using the latest tools and technologies to drive ROI, boost engagement, and strengthen your brand’s presence.
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With a focus on precision, data-driven insights, and a commitment to quality, we’ll shape a digital strategy that’s uniquely yours and built on a foundation of trust and collaboration.
Innovation and Breakthroughs
My success is tied to yours. I understand that the right social media advertising strategies can transform your business. All of my clients have witnessed significant growth by entrusting their social media advertising campaigns to me.
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I specialize in targeted social ads, leveraging data-driven insights, cutting-edge technology, and creative firepower to reach your desired audience. Whether you aim to boost brand awareness, increase engagement, or drive sales, my proven methods consistently deliver results that exceed expectations.
Be a part of the satisfied clientele who have achieved incredible growth.
Tech
E-commerce
Lead Generation
Brand we've worked with:
Live Nation
E-commerce
As leader in live entertainment, I helped foster an extraordinary partnership with Live Nation and Ticketmaster, spanning 2 successful years. My team's innovative direct marketing strategies were instrumental in selling an astounding 450,000 tickets, translating to nearly $14 million in profits for the company. This remarkable achievement, accomplished in a relatively short timeframe, stands as a testament to our dedication, expertise, and understanding of the live entertainment market. Collaborating with one of the industry's leading players, we were able to deliver results that not only met expectations but set new standards for excellence and efficiency in the field.
Ticketmaster
E-commerce
At Ticketmaster, I spearheaded a dynamic marketing strategy that yielded extraordinary results across various entertainment verticals, including music, sports, and live performances. By seamlessly integrating content marketing, I successfully drove over $6.4 million in ticket sales and generated a staggering 12 million clicks from social media to our blog. This holistic approach led to a remarkable 280% growth in followers across all social media platforms. My ability to cultivate meaningful relationships with industry giants like the NFL, NHL, and NBA, as well as world-renowned artists such as Prince, Lady Gaga, Britney Spears, Kenny Chesney, and Cirque Du Soleil, was key in achieving these unprecedented successes. These accomplishments reflect a synergy of innovation, collaboration, and relentless pursuit of excellence.
Victoria The App
Dating App
I proudly played a pivotal role in launching Vitoria The App, driving over 50,000 installs in London alone, thanks to our innovative and targeted strategies. Working closely with this spirited start-up eager for rapid growth, we harnessed our expertise in Facebook advertising to craft highly effective ads that not only attracted users but also ensured their continued engagement. My blend of creativity and data-driven insights allowed us to focus on both acquisition and retention, employing app engagement ads to keep users interested and active. The collaboration with Vitoria demonstrated what's possible when innovation meets execution, contributing to a thriving user base built from the ground up, and solidifying our commitment to excellence in every step of their rapid growth journey.
Cartoon Network
Entertainment
As strategic partners with Cartoon Network, I undertook a comprehensive evaluation of content, ad performance, and growth across all their show pages on Facebook. Our in-depth analysis allowed us to identify what resonated most with fans and followers, enabling us to provide expert recommendations to the Head of Marketing. Our insights guided the brand in consistently producing engaging, quality content that struck a chord with their audience. Through meticulous weekly and monthly reporting, we closely monitored trends in both organic and paid marketing. This dedicated approach ensured that quality and relevance were at the forefront of all marketing efforts, aligning with Cartoon Network's commitment to excellence and strengthening their connection with viewers.
ClassifiedAds.com
E-Commerce
In my nearly 9-year tenure as the Head of Paid Social at ClassifiedAds.com, a sea of innovation and one of the fastest-growing tech companies in Seattle, I spearheaded a series of groundbreaking initiatives that propelled the company to new heights. Starting from the Seattle office, I oversaw the development and execution of transformative marketing strategies across various channels, including social media, content, email, and native marketing. These efforts were instrumental in ClassifiedAds.com becoming the second-largest classified ads website globally and earning recognition as an Inc. 500 Fastest Growing Company in the U.S. Under my leadership, the paid social program outpaced legacy search accounts, generating profits that soared from $0 to over nearly 5 million within three years. I was also responsible for pioneering software solutions that enabled the launch of thousands of ads simultaneously, revolutionizing our advertising capabilities. Collaborative efforts with the software engineering team resulted in cutting-edge automation tools that dramatically enhanced efficiency and innovation. My dedicated management of a multi-million dollar advertising budget and ability to grow, train, and scale a team of forward-thinking marketers who emphasized quality over quantity has culminated in consistent profitability and a powerful narrative that resonates with our audience. These accomplishments reflect not just success, but a relentless pursuit of excellence and innovation that has solidified ClassifiedAds.com's position at the forefront of the industry. The company was then sold in 2023, leading me to start my own company and focus on helping other companies scale their advertising efforts.
Pricing
I offer tailored pricing that aligns with your business size and unique needs.